Positioning Brand "ME"
A company's marketing strategy is key to its success. Just like branding a company, an individual should use the same marketing principles to brand themselves. You should have a clearly defined marketing strategy supported by an actionable marketing plan. In today's competitive workplaces, it is necessary to be self-aware and communicate your strengths and unique capabilities. But more than that, it is essential that the right people, both within your organization and those externally, are aware of your capabilities for you to realize your goals.

In this full-day workshop, attendees will identify the elements of building a personal brand, uncover their key strengths, create an elevator speech to communicate their brand effectively and determine the best market positioning and promotion strategies for their brand. Assessment will be used to help participants better understand their behavioral styles and you will leave with an actionable marketing plan.

How to Make a Lasting Impression: Building a Winning Professional Presence
Whether in a meeting, a one-to-one communication or a networking event, every exchange creates a lasting impression. Do you know what your presence reveals about you and are you making a professional impression?

This experiential workshop focuses on leveraging those things that enhance your professional presence while recognizing detractors. By understanding the impact your actions, words and behavior have on an audience, business professionals can create a lasting impression, one that contributes to reaching their ultimate goal. Through video, interactive exercises and case studies, participants will zero-in on their current presence, develop strategies to minimize the detractors that can "derail" them and create a roadmap to effectively build their professional presence.