In a recent coaching session with an executive, we were discussing her personal brand and how she was eager to get to the next level in her organization. She was experiencing resistance. My client explained, “I’ve always been a go-getter, charge-ahead and a make-it-happen person.” You see in her prior company this mindset was valued. She made things happen, no matter the cost. However, in her current company, her approach was looked upon as overly aggressive and not in-line with the corporate culture. Her management actually told her she needed to modify her style. That’s where I began working with her on Performance Branding.
At Sage Alliance we define Performance Branding using this formula:
Individual Strengths + Contributions and Impact + Organizational Value = Your Performance Brand
This approach defines your brand in a context that can be linked to the contributions you make to the organization while taking into consideration the corporate culture and organizational value system. Performance Branding takes what you want to be known for; your personal brand, to a whole new level. It not only defines who you are but recognizes where your brand fits in the context of the organization. This requires examining how you are perceived and if that perception is aligned with organizational values. Gaining this clarity is a necessary step in removing friction and identifying misalignment with organizational needs.
My client was able to recognize where her brand was out of alignment with her advancement goals and she is now seeing the bigger picture – she is cultivating a Performance Brand aligned with the organization and their goals. Those who learn how to do this are more successful at finding their niche, being a valuable contributor and moving up in the organization. That’s how important having a clearly defined Performance Brand can be for a high-potential executive’s continued success.
Sage Alliance, a Leadership Performance Company, provides coaching, teambuilding and assessments, workshops and speaking on topics including; leadership development, empowering teams, communications, lasting impressions, personal branding and building a coaching culture for executives and high-potentials – for both team and individual leaders.
Contact us today to discover how your organization can get the most through improved productivity, efficiency and direct impact to your bottom line, while leaders gain powerful insight, crystallize opportunities for growth and fine tune their strengths, enabling them to make the greatest impact. You can contact Shelley Hammell directly at shammell@thesagealliance.com.