Based on the Poll, “What do you struggle most with your personal brand?” I was able to put together some strategies for you based on the 5 answers to the problem areas. I have those answers and links available from this blog post. Once you understand where you struggle, use these questions to help define your personal brand:
• What does my ideal career look like?
• What accomplishments am I most proud of?
• When am I at my best (“moments of purpose”)?
• What do my moments of purpose have in common?
• Is my brand unique? Can I claim a niche where I am #1 and be perceived as credible?
• What does my competition do better than me? How do I compensate?
• Do I have any stories that show my brand in action?
• What word(s) do I want people to think of when they hear my name?
• How can I develop ongoing systems for obtaining feedback on my brand?
• How and where can I best disseminate my brand? (Papers, speeches, web sites, etc.)
• Am I comfortable promoting my brand? (Your brand should be a natural extension of yourself.)
Sage Alliance, a Leadership Performance Company, provides coaching, teambuilding and assessments, workshops and speaking on topics including; leadership development, empowering teams, communications, lasting impressions, personal branding and building a coaching culture for executives and high-potentials – for both team and individual leaders.
Contact us today to discover how your organization can get the most through improved productivity, efficiency and direct impact to your bottom line, while leaders gain powerful insight, crystallize opportunities for growth and fine tune their strengths, enabling them to make the greatest impact. You can contact Shelley Hammell directly at shammell@thesagealliance.com.